Trump DEI crackdown expands to national park gift shops
The Trump administration’s efforts to purge diversity, equity and inclusion (DEI) from the federal government is hitting gift shops at national parks. In a memo last month, acting National Park Service director Jessica Bowron called for a review of the items available for purchase in park gift shops. The memo says that items should be reviewed for compliance with an order from Interior Secretary Doug Burgum to cease activities related to DEI, accessibility or “environmental justice.” Like the order before it, the memo does not appear to define DEI. Asked whether this means that any product related to people who are minorities would be impacted, a spokesperson for the Interior Department replied, “As you saw the memo, then you know that is not what it says.” Instead, said the spokesperson, Burgum’s order “directs federal agencies to ensure that government-affiliated retail spaces remain neutral and do not promote specific viewpoints.” “To comply with this order, the National Park Service is conducting a review of retail items to ensure our gift shops remain neutral spaces that serve all visitors,” added the spokesperson, who did not sign their name in the response. “The goal is to keep National Parks focused on their core mission: preserving natural and cultural resources for the benefit of all Americans.” The review’s deadline is next Friday. The memo does not appear to lay out specific criteria for the review. The memo was made public this week by the National Parks Conservation Association, an advocacy organization. “Banning history books from park stores and cracking down on park T-shirts and keychains is not what national park visitors want from their Park Service,” said Alan Spears, the group’s senior director for cultural resources, in a written statement. “The National Parks Conservation Association opposes this latest move from the administration because we, like the majority of Americans, support telling the full American story at our parks. That means acknowledging hard truths about slavery, climate change, and other topics that challenge us as a nation,” he added. The memo comes as part of a broader Trump administration push to reshape the portrayal of history at national parks and beyond. Earlier this year, the administration directed National Park Service units to review all public-facing content for messaging that disparages Americans or that “emphasizes matters unrelated to the beauty, abundance, or grandeur” of natural features. Copyright 2025 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
The Trump administration’s efforts to purge diversity, equity and inclusion (DEI) from the federal government is hitting gift shops at national parks. In a memo last month, acting National Park Service director Jessica Bowron called for a review of the items available for purchase in park gift shops. The memo says that items should be...
The Trump administration’s efforts to purge diversity, equity and inclusion (DEI) from the federal government is hitting gift shops at national parks.
In a memo last month, acting National Park Service director Jessica Bowron called for a review of the items available for purchase in park gift shops.
The memo says that items should be reviewed for compliance with an order from Interior Secretary Doug Burgum to cease activities related to DEI, accessibility or “environmental justice.”
Like the order before it, the memo does not appear to define DEI.
Asked whether this means that any product related to people who are minorities would be impacted, a spokesperson for the Interior Department replied, “As you saw the memo, then you know that is not what it says.”
Instead, said the spokesperson, Burgum’s order “directs federal agencies to ensure that government-affiliated retail spaces remain neutral and do not promote specific viewpoints.”
“To comply with this order, the National Park Service is conducting a review of retail items to ensure our gift shops remain neutral spaces that serve all visitors,” added the spokesperson, who did not sign their name in the response. “The goal is to keep National Parks focused on their core mission: preserving natural and cultural resources for the benefit of all Americans.”
The review’s deadline is next Friday. The memo does not appear to lay out specific criteria for the review.
The memo was made public this week by the National Parks Conservation Association, an advocacy organization.
“Banning history books from park stores and cracking down on park T-shirts and keychains is not what national park visitors want from their Park Service,” said Alan Spears, the group’s senior director for cultural resources, in a written statement.
“The National Parks Conservation Association opposes this latest move from the administration because we, like the majority of Americans, support telling the full American story at our parks. That means acknowledging hard truths about slavery, climate change, and other topics that challenge us as a nation,” he added.
The memo comes as part of a broader Trump administration push to reshape the portrayal of history at national parks and beyond. Earlier this year, the administration directed National Park Service units to review all public-facing content for messaging that disparages Americans or that “emphasizes matters unrelated to the beauty, abundance, or grandeur” of natural features.
Copyright 2025 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.