Now Playing | In May 2010, Rulindo, Rwanda launched an ambitious plan to bring access to water and sanitation services to the entire district population. This film explores the story, challenges and ultimate success for reaching over 330,000 people with safe water in the rural and mountainous Rulindo District, and how this project is inspiring sustainable water (infrastructure and sanitation) models around the world.
Past Presentation | The Sea of Cortez is one of the most lush, bio-diverse seas on this planet. Or at least it was. Located between mainland Mexico and the California Baja Peninsula, the Sea of Cortez has been called the “Aquarium of the World” being home to over 950 varieties of fish and 30 species of marine mammals. But this maritime treasure and the creatures that call it home are in danger.
Past Presentation | 20 years ago, a young group of social entrepreneurs started a company to sustainably harvest acai in the Brazilian rainforest. Along the way, they joined a movement of purpose-driven companies looking to change the world through an alternative economic model. These "triple bottom line" businesses measure success not only financially but also socially and environmentally. Their practice of "conscious commerce" addresses some of today’s most challenging issues. This award-winning documentary empowers viewers to be part of the solution by "voting with their dollars" and supporting brands and products that make positive change for the planet.
Past Presentation | This significant documentary explains the spectacular financialization of environmental conservation. If nature had a price, wouldn’t corporations and governments be less likely to destroy it? Wouldn’t putting a price on nature overturn what economist Pavan Sukhdev calls “the economic invisibility of nature”? Reality, of course, turns out to be rather more complex. What guarantees do we have that our natural inheritance will be protected? Should our ecological heritage be for sale? Is the best way to protect nature to put a price on it? Wouldn’t putting a price on nature overturn what economist Pavan Sukhdev calls “the economic invisibility of nature?”
Now Playing | We pollute the environment upon which we depend. An exploration of the paradox of sustainable skiing and how we can protect the places we love.
Now Playing | A documentary short that focuses on a sustainability project in Cojímar, Cuba
Past Presentation | A short film that documents visionaries Michael Lewis (of Growing Warriors) and Rebecca Burgess (of Fibershed) as they collaborate to re-introduce industrial hemp to the American landscape.
Past Presentation | Vermont herbalists Jeff and Melanie Carpenter sold their natural products business to buy raw land and start an organic farm to grow medicinal herbs, rather than source them from half-way around the world.
Now Playing | In 2008, a sustainable development project began in the middle of the Kenai Fjords of Alaska, 3 hours by boat from the nearest port of civilization. Told from the points of view of crew members, project coordinators and the Native Alaskan corporation that owns the land itself, the film is both a celebration of and a blueprint for sustainable construction, as well as an exciting battle against time and the elements deep within wild Alaska.
Past Presentation | This film highlights the Danish non-profit, INDEX: Design to Improve Life ® (INDEX) and the film explores its history as an international design competition and highlights the most innovative INDEX award winners. Showcased is how design can be used to plan and build affordable housing, to prevent blindness, to destroy landmines, to deliver vaccines and blood in remote areas, to clean up the oceans and to help prevent infant and mother mortality, among others. Sustainable designs/inventions that embrace the principles of social, economic, and ecological sustainability are examined.
Past Presentation | Though focused on West Virginia, this film serves as a cautionary tale for a world heavily relying on fossil fuels and the hefty price it exacts from society. Responding to one of the worst yet least publicized industrial contamination disasters in the US, courageous Appalachians fight to defend their human right to clean water and persevere in their quest for truth and justice. Coal Rush dramatizes the human and societal costs to a democracy of relying on cheap energy and the environmental hazards that can affect any of us - rural or urban.
Now Playing | Join Maya van Rossum, Founder of Green Amendments For The Generations, in her exploration of New Mexico’s biggest environmental issues and the role a NM Green Amendment could play in the fight for environmental justice with: Senator Antoinette Sedillo Lopez, legislative sponsor of the New Mexico Green Amendment; Emma Rose Cohen, CEO/Founder of the sustainable business Final; Beata Tsosie-Peña, Environmental Health and Justice Program Coordinator for Tewa Women United; Artemisio Romero y Carver, founding member of Youth United for Climate Crisis Action (YUCCA); and Dee George and Penny Aucoin, fracking waste accident victims impacted residents of Otis, NM.
Coming Soon | The path to successful bio-intensive market gardening in the Last Frontier involves an enthusiasm to work in partnership with nature; to steward the soil and the multitude of organisms it contains and supports. As Alaskans contemplate the reality that a staggering 95% of food found in the grocery stores is imported, Emily Garrity and her Twitter Creek Garden operation are chipping away at this food insecurity and providing a roadmap for others to emulate. Aspiring to provide alternatives to the destructive standards of commercial agriculture, life-long Alaskan, Emily Garrity, shares her hard-won secrets in this biopic short film.
Past Presentation | A world moving simultaneously in two opposing directions. On the one hand, government and big business continue to promote globalization and the consolidation of corporate power. At the same time, all around the world people are resisting those policies, demanding a re-regulation of trade and finance—and, far from the old institutions of power, they’re starting to forge a very different future. Communities are coming together to re-build more human scale, ecological economies based on a new paradigm – an economics of localization.
Past Presentation | Daniel Balima is a senior horticulturist from Tenkodogo, a small Sub-Saharan African town in Burkina Faso, where he lives with his large family and has worked since he was born 67 years ago. Daniel as a child falls ill with polio and, although growing without the use of his legs, he is able to follow his father in the family nursery, walking on his hands. He works immediately with great passion and talent so much that his disability, which for many in Africa means a marked destiny, is for Daniel an opportunity: "I could take two paths: begging or taking my life in hand and devoting myself to work with dignity." Daniel has chosen and won this great challenge and, every day, he sows and cultivates with great effort and gratitude many vegetables and plants. In over fifty years of activity he has given life to more than a million trees and this is what is most important for Daniel because, as he tells us, his country, because of the drought, needs many trees and does not stop, on the contrary, he dreams of planting another million.
Washing the dishes, cooking a meal, catching a flight, doing some banking, at a glance, the tasks and routines of our everyday life can appear as a collection of mundane and uninspiring experiences. However, there are brands working to avoid that appearance, and make these routines more meaningful in a variety of ways. Our Place turns a single kitchen pan into a stylish statement against unnecessary waste and carbon neutrality. Blueland uses dish soap and body wash to address plastic waste, and a more efficient supply chain, while Pinterest finds unexpected and inclusive ways to add more joy and utility to the daily scroll. Here are the brands elevating our everyday: Alaska Airlines Since its founding, Alaska Airlines has been defined by its West Coast roots—and routes. In its nascent days, it provided bush planes for isolated communities in its namesake state, and still crisscrosses California and the Pacific Northwest, where wildfires and water scarcity are big issues. “Growing up in those places instilled in us an ethos of real consciousness around place,” says Diana Birkett Rakow, the company’s SVP of public affairs and sustainability. That awareness has inspired a sustainability focus; its five-point plan to reach net-zero by 2040 includes a switch to sustainable aviation fuel, proposed electric-propulsion jets by the end of decade, and carbon offsets. With the clock ticking on other goals, like getting from 1% to 10% sustainable fuel by 2030, the airline is bolstering its efforts with both internal and external support. From the CEO down, 10% of every employee’s bonus opportunity is based on the airline’s performance in meeting its goals. Alaska has also found partners for its efforts initiatives, which include replacing plastic water bottles with Boxed Water cartons in flight, investing in manufacturer ZeroAvia to develop a hydroelectric power train, and even starting a venture fund to identify promising environmental startups. “We can’t change the system on our own,” Birkett Rakow says. “But we can bring partners together and take actions that help create a positive flywheel.” —Talib Visram Avocado Green Brands The bulk of discourse around mattresses in recent years has been whether it came from a store or a box, but Avocado has made its name as one of the first Climate Neutral-certified brands, offsetting more than the sum of its scope 1, 2, and 3 emissions, and advocating for legislation that will help fight the climate crisis through its partnership with CERES and the American Sustainable Business Network. The brand in 2021 produced an eight-part podcast called A Little Green, that follows one of its execs, Christina Thompson, as she explores her impact on the environment, and how we can challenge the status quo and become climate leaders in our own communities. Sleep on that. Cloud Paper The bamboo-based toilet paper and paper towel brand is taking aim at global deforestation one wipe at a time. Backed by an impressive list of backers, including Marc Benioff, Mark Cuban, Ashton Kutcher, Gwyneth Paltrow, Guy Oseary, Code.org CEO Hadi Partovi, Uber CEO Dara Khosrowshahi, NFL star Russell Wilson, and Ciara, the brand celebrated Earth Day 2021 with a fake campaign for a brand called Flush that told you which old growth forest you were wiping with. Dawn The P&G-owned brand has worked to design products to help people use less water and energy, but also be more accessible. Its Powerwash Dish Spray was designed to work on contact, without running the tap to create suds, helping households save up to 120 gallons of water per week, while the brand’s EZ-Squeeze bottle—one of Dawn’s most researched and tested products ever—is designed to dispense dishwashing liquid accurately with only one hand. Dawn also this year committed to help protect and care for a million birds and marine mammals by 2030 through its partnerships with International Bird Rescue and the Marine Mammal Center. Greenwood When Greenwood launched in 2020, it drew attention for being the first digital bank with all Black founders—Ryan Glover, civil rights icon and former Atlanta mayor Andrew Young, and rapper Killer Mike. Since then, the bank has focused on addressing racial inequities in the financial system. Greenwood acquired the Gathering Spot, which operates Black-focused networking and work space clubs in three cities. Glover says it has made Greenwood the country’s largest combined fintech and community platform for Black and minority consumers, reaching one million people. Greenwood is also building a content arm with digital shows, podcasts, and even name, image, and likeness deals. Indeed More than a job board, Indeed has made itself into a complete platform to better serve both job seekers and employers. Over the past year, the brand has launched Interview Days: Restaurant Jobs with OpenTable, a U.S. hiring initiative aimed to accelerate the recovery of the food and beverage industry by providing free hiring tools to help businesses and restaurateurs source, screen and host interviews. The Indeed Hiring Platform launched in 2022, and allows employers to manage and accelerate the hiring process—from posting through interview—directly on Indeed, with no additional software, all aiming to enable faster, more efficient access to a diverse pool of job seekers looking for the perfect fit. Kahoot Learning should be fun, and education platform Kahoot does just that with 40 million monthly participants, with a combination of content partners like Disney, NASA, and the World Health Organization. Last December, over 3,500 students participated in the European Interschool Kahoot, learning about the refugee and migrant experience and fostering inclusivity. And in April, Indiana-based teacher Stephen Auslander hosted the Kahoot! Cup, with more than 3,200 students from over 50 countries playing with the overall message, “We’re more alike than we’re different.” Lifewtr The brand wrapped its bottles in culture for its 2021 Life Unseen campaign, which worked with actor, writer and producer Issa Rae, who invited 20 diverse filmmakers, musicians, artists, and fashion designers to showcase their work on Lifwtr’s bottle labels. As part of the campaign, the brand also published an interactive tool that reveals the representation gaps that exist across the creative industry for women, the LGBTQ community, people of color, and people with disabilities. Mastercard The act of paying for something can be incredibly simple, but Mastercard has worked to expand that this past year with its new Touch Card for blind and partially sighted people, setting a new global standard for payment card design that enables people to tell, with a touch, which card they are holding. That inclusive product design builds on its work with True Name (to ensure the name on a person’s Mastercard reﬂects their true identity) which was also expanded globally to 30 European markets. Our Place While traditional kitchenware brands and stores feature hundreds of products, Our Place focuses on fewer, well-made products to minimize waste. Its Always Pan, for example, is designed to replace eight pieces of cookware. The immigrant- and female-founded brand reached full carbon neutrality this year. Pinterest In an effort to become a more inclusive platform, Pinterest spent the past year expanding its search capabilities in the beauty space for users with textured hair, and reining in ad content that could be harmful to users’ body image. Last August, Pinterest’s visual search team added a search mechanism to filter hair inspiration images based on pattern—including curly and coiled—and protective styles, like twists and braids. Similar to the skin tone search feature that the company released in 2018, this new AI-powered search tool can pinpoint and recognize hair patterns and surface the appropriate Pins. In the little more than a year since the feature launched, Pinterest has seen a significant increase in texture-specific search requests, including “naturally wavy hair cuts with layers” and “protective hairstyles braids.” Pinterest also expanded its body neutrality initiative, amending its ad policy in July 2021 to ban all mentions of body mass index and weight loss, building on an earlier ban on ads for diet products, or featuring before-and-after imagery. One year later, the company self-reported a 20% decrease in “weight loss” searches and a trend away from activity related to diets. —Rachel Kim Raczka Plantega Bodegas are a way of life in New York City, and Plantega is a brand bringing plant-based food options to a much broader audience through the city’s network of shops. In 2021, it launched in 14 locations across four NYC boroughs, from Bedford-Stuyvesant, Brooklyn, to Jamaica, Queens, with a goal to bridge the gap between plant-based food manufacturers and independent corner stores, while helping spark a shift toward more sustainable eating. Vital Farms This is a brand that prides itself on the cruelty-free treatment of its hens to the sustainability of its supply chain, but also manages to turn those ideals into fun, compelling content. Its traceability initiative allows you to see a 360-degree video of the farm and the hens that laid your eggs, and in 2021, they took it a step further. Vital Farms built a custom, hen-friendly camera into a pasture where hens that lay the company’s eggs wander, to get a firsthand look at their daily life. The camera features a pressure-sensor platform that, when pecked or stepped on by a hen, sets off the shutter, producing black-and-white images of the hens’ surroundings, including vast pastures, their flock, and the family farmers who care for them. The photos were then featured in a national billboard campaign, as well as online and in a limited-edition coffee-table book. This article is part of Fast Company’s 2022 Brands That Matter awards. Explore the full list of brands whose success has come from embodying their purpose in a way that resonates with their customers.
Safely growing seafood in federal waters could help stabilize supply for consumers, drive job creation and meet the demand for sustainably sourced, nutritious protein.
Research demonstrates a pathway to sustainably produce biojet fuel domestically and meet the country’s growing aviation fuel demand. Every day in the United States, 45,000...
Now Playing | Joep van Dijk is a passionate climate scientist. He likes to search for extreme examples that show how life can be lived sustainably. This documentary follows Joep on his CO2-neutral journey from Amsterdam to the United States of America and shows how this choice inspires himself and others to live a climate conscious life.
Past Presentation | This episode looks at a range of sustainable practices young Edmontonians are engaged in to bring local, healthy and delicious food to local tables. Host Paula Humby plants an apple tree.
Now Playing | A day in the life of Patrick Lang living a sustainable life in Malibu… filmed before his home and community were consumed by fire in the fall of 2018.
Nowadays, sustainability plays a huge role in deciding vacation spots, hotels, restaurants, and packages. Many businesses advertise themselves as eco-friendly or sustainable, and it can be tough to determine whether they comply with the requirements. The Costa Rican Tourism Institute (ICT) developed a certification that can help tourists identify those businesses that are, in fact, […] The post <strong>Costa Rica’s Certification of Sustainable Tourism</strong> appeared first on The Tico Times | Costa Rica News | Travel | Real Estate.
Bitcoin has a carbon emissions problem due to the vast energy consumption of mining. In fact, bans on cryptomining have popped up around the world...
Growers are using images taken from space to quantify how much carbon is stored in their soil and validate the credits they’re selling.
Cinema Verde presents an interview with Joep van Dijk the director of "CO2? CO-NEE!" Joep van Dijk is a passionate climate scientist. He likes to search for extreme examples that show how life can be lived sustainably. This documentary follows Joep on his CO2-neutral journey from Amsterdam to the United States of America and shows how this choice inspires himself and others to live a climate conscious life. Our full catalog of video interviews and streaming films is available to members at cinemaverde.org.
Virtuous proclamations and campaigns from clothing brands can often amount to greenwashing, or in some cases, “clearwashing,” where the information doesn’t tell consumers much.
Both approval and ranked choice voting put fire under the feet of elected officials to do the right thing for the environment — or risk being voted out. The post Reform Our Elections to Secure a Sustainable Future appeared first on The Revelator.
Now Playing | A documentary on the profits international chemical companies are gaining in Africa at cost of the health of small-scaled-farmers and consumers.International chemical companies sell high toxic agro-chemicals in Kenya, which are banned since long in Europe. They are banned because their ingredients cause cancer and have a major negative impact on the nature and environment. Anyhow – in developing countries like Kenya those toxic chemicals are sold without any regulations through small agro-shops all over the country. The small scaled farmers do believe in the promises of better and safer harvest those companies give. Today, the use of pesticides even inside the villages is already a daily business. Furthermore many of them already depend on hybrid seeds, old and resistant seeds supplants. Most of the consumers do not have the knowledge, how dangerous those agro-chemicals are: the WHO announced that annually 346.000 people die, caused by accidentally poisoning with those chemicals, 2/3 of them within developing countries.In the face of world food, industry is trying to push its way into the markets. On the contrary, statistics and alternative farming methods in East Africa show that it no longer needs chemicals and hybrid seeds to feed the world, but a general rethinking.
Past Presentation | Rescuing Abundance is a food sustainability film starring heroes from the Pittsburgh food community. The film tells the story of how business, government, farmers, nonprofits, and college students can work together to reverse the current trend of 31% of the food produced in the United States ending up in landfills, despite millions of people going hungry every day. The ultimate purpose of the film is to develop the foundation for community-focused solutions. Business and the community can work together and drive social innovation in the food space.
PM wants to prevent panels on 58% of farmland but business secretary says renewables need to be boostedJacob Rees-Mogg: I’m no green energy scepticLiz Truss is facing a rebellion from Jacob Rees-Mogg’s business department over plans to ban solar power from most of England’s farmland.The prime minister and her environment secretary, Ranil Jayawardena, want to ban solar from about 41% of the land area of England, or about 58% of agricultural land, the Guardian revealed earlier this week. Continue reading...
This week’s Current Climate, which every Saturday brings you the latest news about the business of sustainability.
These days, prepackaged "rip and sip" plastic cups of juice and wafers are a common sight at large churches
A business in Hawaii is trying to close the life cycle of the octopus. Should it?
This week’s Current Climate, which every Saturday brings you the latest news about the business of sustainability.
This week’s Current Climate, which every Saturday brings you the latest news about the business of sustainability.
By Graeme Auld and Janina Grabs Patagonia's founder pledged future profits from the $3-billion company to fighting climate change. Now comes navigating the tensions between profits and sustainability, and between advocacy and democracy
Past Presentation | Internationally renowned river advocate, Mark Angelo, journeys through some of the world’s most pristine waterways, to some of its most polluted, in an unprecedented global adventure that reveals the dark side of the fashion industry. Through harsh chemical manufacturing processes and the irresponsible disposal of toxic chemical waste, the manufacturing of our clothing is destroying rivers globally. Shot in %K with images both stunning and shocking, RiverBlue is a call to action to manufacture our clothing in a more sustainable way.
Scaling up finance for tropical forest conservation is paramount to the climate fight. Here’s how your business can help while also making progress on your corporate net zero targets.
Andrew Forrest urges businesses to aim for ‘real zero’ to reduce environmental impactCarbon offsets are questionable, dangerous and far from a good investment for companies hoping to reduce their environmental impact, Australia’s richest man has said.Andrew Forrest, a billionaire turned philanthropist who made his fortune in mining and minerals, is turning his vast iron ore extraction operation, Fortescue Metals Group, into a zero carbon business. Continue reading...
Past Presentation | An exploration of Nestle’s world dominance in the bottled water business, and its exploitations of groundwater and water rights. Swiss journalist Res Gehringer investigates this money making phenomena and reveals the schemes and strategies of the bottled water world.
Past Presentation | Filmed over 211 days in 9 countries and 5 five continents over 4 years, the film tells of an epic attempt to reimagine the vast challenge of climate change through seven powerful portraits of communities on the front lines, from Montana’s Powder River Basin to the Alberta Tar Sands, from the coast of South India to Beijing and beyond. Interwoven with these stories of struggle is Klein’s narration, connecting the carbon in the air with the economic system that put it there. The film builds to Klein’s most controversial and exciting idea: that the existential crisis of climate change can lead us to transform our failed economic system into something radically better.
Corporate bonds intended to inject liquidity into markets profited companies engaged in deforestationSome of the world’s biggest central banks are unwittingly helping to finance agri-business giants engaged in the destruction of the Brazilian Amazon, according to a report published on Wednesday.The Bank of England, the US Federal Reserve and the European Central Bank are among the institutions that have bought millions of dollars in bonds issued by companies linked to deforestation and land-grabbing, according to the report Bankrolling Destruction, published by the rights group Global Witness. Continue reading...
Costa Rica is known for being an eco-friendly destination, a place to be one with nature and enjoy the ‘Pura Vida’ life. The country is powered by renewable energy and has a vast number of national parks, wildlife reserves, and conservation areas. Many hotels and businesses have consciously decided to immerse into this lifestyle and […] The post 3 Sustainable Hotels in Costa Rica that Put the Planet First appeared first on The Tico Times | Costa Rica News | Travel | Real Estate.
In an ever warming world, the health benefits of stadium air-conditioning may not outweigh the climate risks
At this year's RE:WIRED Green event, food scientists and environmental justice activists mapped out how we can end world hunger and preserve our planet.
Jim Chalmers will say global investors increasingly see ‘a new harmony between profit and planet’Get our morning and afternoon news emails, free app or daily news podcastBanks and other big businesses will be forced to come clean with the public about what they are doing to cut emissions under plans put forward by the Albanese government.The government is also looking for ways to crack down on “greenwashing” – or when businesses try to win over consumers by overhyping their environmental practices.Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup Continue reading...
Federal courts had thrown out Trump-era rule governing Clean Water Act lifting regulations imposed by Obama administrationThe Biden administration on Friday finalized regulations to protect hundreds of thousands of streams, wetlands and other waterways, repealing a Trump-era rule federal courts threw out and environmentalists said left waterways vulnerable to pollution.The rule defines which “waters of the United States” are protected by the Clean Water Act. For decades, the term has been a flashpoint between environmental groups that want to broaden limits on pollution and farmers, builders and industry groups that say extending regulations too far is onerous for business. Continue reading...
Industry associations for sectors from oil to agriculture in the US and Europe found resisting wildlife-friendly laws, say researchersIndustry groups representing some of the world’s largest companies are “opposed to almost all major biodiversity-relevant policies” and are lobbying to block them, according to a new report.Researchers found that 89% of engagement by leading industry associations in Europe and the US is designed to delay, dilute and block progress on tackling the biodiversity crisis, which scientists say is as serious as the climate emergency. Just 5% of support was positive and the remaining 6% was mixed or neutral, according to the climate thinktank InfluenceMap. Continue reading...
Major producers of soya and beef accused of failing to deliver on pledges to stop deforestationThe world’s largest food companies, whose products have been linked to the widespread destruction of rainforests, have failed to come up with an adequate strategy to align their business practices with the 1.5C climate target, according to campaigners.The leading producers of soya beans, palm oil, cocoa and cattle published their roadmap to align with 1.5C earlier this week, promising to develop and publish commodity-specific, time-bound targets on stopping deforestation which will be backed by science and checked each year. The companies include the Brazilian beef firm JBS, the American agricultural firm Cargill and the Singaporean food processing firm Wilmar International. Continue reading...
Please join us to discuss local environmental concerns and solutions with Florida candidates in the upcoming election. We’ll meet 7 p.m. to 9 p.m. Wednesday, Aug. 17 at Cypress and Grove Brewery, 1001 NW 4th St. In Gainesville. We look forward to a thoughtful discussion about your future and your children’s health!
There are fears the Northern Territory government will allow gas and other industries to extract substantially more water from the environment than is currently allowed.
Past Presentation | One Degree Matters follows social and business leaders as they travel to Greenland and experience for themselves the dramatic effects of the melting of the ice cap and come to understand the planetary effects of climate change and the impacts these will have on society and the economy. The film brings to the screen the latest science from the Arctic and shows why a further rise in global temperature of one degree matters for the future of humankind.
Past Presentation | Will Harris, owner of White Oak Pastures, tells us his evolution from industrial to regenerative farmer.
Past Presentation | Essential viewing for those who care about the Floridan environment, Florida Lawmaker Carter Lord highlights the irreversible environmental and economic destruction that follows phosphate mining in southern Florida.
Past Presentation | This infomercial parody pokes fun at the overuse of pesticides and herbicides and the psychology used to market them
Companies that make faux burgers and other meat substitutes are laying off employees and staring down weak sales, amid what Beyond Meat describes as "ongoing softness in the plant-based meat category."Why it matters: The biggest fast-food chains and meat producers have raced to cash in on fake meat, sensing consumer appetite for sustainable and animal-friendly alternatives. But high prices and flattening demand have dogged the industry. Driving the news: Beyond Meat announced a 19% workforce reduction this month amid steepening revenue declines.McDonald's shelved plans to introduce a McPlant burger nationally.Brazil's JBS is closing Planterra Foods, its U.S. plant-based meat business, and Canada's Maple Leaf Foods has whittled its plant-based meat division.Impossible Foods laid off 6% of employees, though it positions the move as part of a reorganization and says sales are growing.“It’s worth asking: Are we nearing the end of a decade-long fad?” asks The Takeout.State of play: Despite the drumbeat of bad news, Beyond Meat officially introduced "Beyond Steak" on Monday — a splashy new product available at more than 5,000 Kroger and Walmart stores.It's "designed to deliver the juicy, tender, and delicious bite of sliced steak tips," a Beyond Meat spokesperson tells Axios."Early feedback on taste and texture has been very positive, so we’re confident this is a product consumers are going to be very impressed with," the spokesperson said.A separate product — Beyond Carne Asada Steak — was rolled out last month for a limited time at Taco Bell locations in Dayton, Ohio.Meanwhile, arch-rival Impossible Foods is gearing up to introduce a plant-based steak of its own — and not just any cut.“I’ve tasted our filet mignon prototypes, and they’re pretty damn good,” Impossible Foods founder Pat Brown said at MIT Technology Review’s ClimateTech conference this month.The big picture: Amid a recent 10.5% annual sales drop in refrigerated meat alternatives, the product's purveyors are looking to the long term — which includes seeking price parity with "real" meat, which tends to be less expensive."We believe that broader nutritional and environmental benefits of plant-based protein will continue to make plant-based meat a compelling option for consumers," Beyond Meat tells Axios.Nestlé is still bullish on plant-based products, with Steve Presley, the CEO of its North American business telling Food Dive that it's "still a really strong consumer trend, but I think it got a bit frenzied."Kellogg's plans to sell or spin-off its plant-based division, which houses MorningStar Farms, citing "significant opportunity to capitalize on strong long-term category prospects by investing further in North America penetration and future international expansion."What they're saying: "Vegetarians were doing just fine without fake meat before Beyond and Impossible came along, and hardly have reason to add expensive alt-proteins into their diet," Marnie Shure writes in The Takeout. "Vegetarians and vegans were never the intended customer for Beyond: These products exist to cater to flexitarians ... and those folks aren’t going to spend more on a habit they haven’t yet cultivated."Yes, but: There are still bullish growth predictions for plant-based meats, and Impossible Foods — a private company that doesn't have to report its numbers — tells Axios it's seeing "hyper-growth, with over 60% year-over-year sales growth in retail alone.""We’re not experiencing anything like what Beyond Meat has reported – quite the contrary," an Impossible Foods spokesperson tells Axios. "It's not accurate or reflective of our business to assume that because the overall category is flat to down, or because we recently re-organized our business, we're contributing to the category's decline," the spokesperson said. "In fact, we're responsible for the vast majority of the category's growth and have been for some time."Taste test: Beyond Meat sent private chefs to cook Beyond Steak for journalists like me in advance of the product announcement.Vox employees found it delicious, but "opinions var[ied] on texture and how close it comes to tasting like steak from a real cow." Fast Company's reporter and her husband were very impressed with both taste and texture.Personally? I found it a bit too chewy, but my partner liked it well enough — and his daughter gave it a rave.Go deeper: McDonald’s bringing back McRib for a “farewell tour"
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