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Book Review: This Relationship Shaped Rachel Carson’s Environmental Ethos

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Tuesday, December 17, 2024

December 17, 20244 min readBook Review: This Relationship Shaped Rachel Carson’s Environmental EthosThe connection between queer love and the power to imagine a more sustainable futureBy Brooke BorelNONFICTIONRachel Carson and the Power of Queer Loveby Lida Maxwell.Stanford University Press, 2025 ($25)On a summer night in the mid-1950s, two women lay side by side on Dogfish Head, a spit of land on Maine’s jagged coast where a river meets the ocean. They took in the dazzling stars, the smudged filaments of the Milky Way, the occasional flash of a meteor. One woman was Rachel Carson, who would become well known for her book Silent Spring and its galvanization of the modern environmental movement; the other, Dorothy Freeman, was Carson’s mar­­ried neighbor. The two had been drawn together from the moment they met in 1953 on Southport Island, Maine, and remained close until 1964, when Carson died of cancer. It was Freeman who scattered Carson’s ashes.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.The scene on Dogfish Head may sound romantic, and Lida Maxwell’s new book, Rachel Carson and the Power of Queer Love, argues that it indeed was. Maxwell, a professor of political science and of women, gender and sexuality studies at Boston University, explores the intimate bond between Carson and Freeman by drawing, in part, from a trove of personal letters. The book’s message is that the relationship holds a lesson for our modern climate crisis, especially for those of us willing to find meaning outside our culture’s dominant narratives.The correspondence is telling. Carson professes strong feelings after just a few letters (“Because I love you! Now I could go on and tell you some of the reasons why I do, but that would take quite a while, and I think the simple fact covers everything …”). The two call each other “darling” and “sweetheart.” During the stretches they spend physically apart, they express what can easily be read as queer yearning, as when Freeman writes: “How I would love to curl up beside you on a sofa in the study with a fire to gaze into and just talk on and on.”There is also reference to the hundreds of letters we’ll never read because the two women burned them, perhaps in that same fireplace. As Martha Freeman, Dorothy’s granddaughter, told Maxwell, “Rachel and Dorothy were initially cautious about the romantic tone and terminology of their correspondence.”Was Carson a lesbian? The answer has long been the source of speculation. It’s impossible to know; she’s not known to have publicly identified as such. To Maxwell, though, this question is beside the point: “Whether or not their love was ‘homosexual,’ to use the language of the time, it was certainly queer. It drew them out of conventional forms of marriage and family and allowed them to find happiness where their society told them they weren’t supposed to: in loving each other and the world of non­­human nature.”Queer love is a rejection of what Maxwell calls “the ideology of straight love,” or the pursuit of “the good life” through marriage, buying and decorating a house, having and raising children, and participating in the treadmill of consumer culture to keep it all running. Because Carson and Freeman’s love was queer, Maxwell argues, they had no template with which to explore it. Instead they created a new language, expressed through a shared love of nature: the song of the veery, the Maine tide pools, the woods between their houses. This avenue for connection and meaning making, Maxwell argues, is what made Carson’s Silent Spring possible—it changed her from a writer who captured the wonder of nature to one advocating to save it.How does this apply to the climate crisis? “As perhaps is obvious,” Maxwell writes, “the tight connection of the ideology of straight love with consumption is also bad for our climate because it ties our intimate happiness to unsustainable ways of living.” To truly achieve meaningful climate policy, she continues, we’ll need to expand our “visceral imaginary of what a good life could be.” The queer version embraces a “vibrant multispecies world” where we seek “desire and pleasure outside of the ideologies of capitalism and straight love.” These specific points, made through­out the book, are at times repetitive and can feel didactic.Some readers, particularly straight readers, may bristle at all this. After all, plenty of people who don’t identify as queer opt out of consumerism and fight climate change. Straight people can reject the hetero­normative story; queer people are not immune to it. But the point of the book isn’t that we should take individual action—it’s about broader structures and narratives. As a queer woman who spent a decade in a hetero­normative marriage, I know how seductive the call of that particular “good life” can be; I also know the liberation of building something new. Max well’s book holds lessons for all readers about ac­­knowledging, and then escaping, the structures that ensnare us.Carson and Freeman found the way through their decidedly queer, deeply romantic, long-­lasting love. Even when they were apart, they imagined themselves together. As Freeman writes during one of these spells: “You and I have been walking on the Head in the moonlight. Do you remember the night we lay there in that lovely light? I told you you looked like alabaster. You did. How happy we were then.”

The connection between queer love and the power to imagine a more sustainable future

December 17, 2024

4 min read

Book Review: This Relationship Shaped Rachel Carson’s Environmental Ethos

The connection between queer love and the power to imagine a more sustainable future

By Brooke Borel

Illustration of two people shaded in yellow sitting in a green forest with birds flying in the sky

NONFICTION

Rachel Carson and the Power of Queer Love
by Lida Maxwell.
Stanford University Press, 2025 ($25)

On a summer night in the mid-1950s, two women lay side by side on Dogfish Head, a spit of land on Maine’s jagged coast where a river meets the ocean. They took in the dazzling stars, the smudged filaments of the Milky Way, the occasional flash of a meteor. One woman was Rachel Carson, who would become well known for her book Silent Spring and its galvanization of the modern environmental movement; the other, Dorothy Freeman, was Carson’s mar­­ried neighbor. The two had been drawn together from the moment they met in 1953 on Southport Island, Maine, and remained close until 1964, when Carson died of cancer. It was Freeman who scattered Carson’s ashes.


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


The scene on Dogfish Head may sound romantic, and Lida Maxwell’s new book, Rachel Carson and the Power of Queer Love, argues that it indeed was. Maxwell, a professor of political science and of women, gender and sexuality studies at Boston University, explores the intimate bond between Carson and Freeman by drawing, in part, from a trove of personal letters. The book’s message is that the relationship holds a lesson for our modern climate crisis, especially for those of us willing to find meaning outside our culture’s dominant narratives.

The correspondence is telling. Carson professes strong feelings after just a few letters (“Because I love you! Now I could go on and tell you some of the reasons why I do, but that would take quite a while, and I think the simple fact covers everything …”). The two call each other “darling” and “sweetheart.” During the stretches they spend physically apart, they express what can easily be read as queer yearning, as when Freeman writes: “How I would love to curl up beside you on a sofa in the study with a fire to gaze into and just talk on and on.”

There is also reference to the hundreds of letters we’ll never read because the two women burned them, perhaps in that same fireplace. As Martha Freeman, Dorothy’s granddaughter, told Maxwell, “Rachel and Dorothy were initially cautious about the romantic tone and terminology of their correspondence.”

Was Carson a lesbian? The answer has long been the source of speculation. It’s impossible to know; she’s not known to have publicly identified as such. To Maxwell, though, this question is beside the point: “Whether or not their love was ‘homosexual,’ to use the language of the time, it was certainly queer. It drew them out of conventional forms of marriage and family and allowed them to find happiness where their society told them they weren’t supposed to: in loving each other and the world of non­­human nature.”

Queer love is a rejection of what Maxwell calls “the ideology of straight love,” or the pursuit of “the good life” through marriage, buying and decorating a house, having and raising children, and participating in the treadmill of consumer culture to keep it all running. Because Carson and Freeman’s love was queer, Maxwell argues, they had no template with which to explore it. Instead they created a new language, expressed through a shared love of nature: the song of the veery, the Maine tide pools, the woods between their houses. This avenue for connection and meaning making, Maxwell argues, is what made Carson’s Silent Spring possible—it changed her from a writer who captured the wonder of nature to one advocating to save it.

How does this apply to the climate crisis? “As perhaps is obvious,” Maxwell writes, “the tight connection of the ideology of straight love with consumption is also bad for our climate because it ties our intimate happiness to unsustainable ways of living.” To truly achieve meaningful climate policy, she continues, we’ll need to expand our “visceral imaginary of what a good life could be.” The queer version embraces a “vibrant multispecies world” where we seek “desire and pleasure outside of the ideologies of capitalism and straight love.” These specific points, made through­out the book, are at times repetitive and can feel didactic.

Some readers, particularly straight readers, may bristle at all this. After all, plenty of people who don’t identify as queer opt out of consumerism and fight climate change. Straight people can reject the hetero­normative story; queer people are not immune to it. But the point of the book isn’t that we should take individual action—it’s about broader structures and narratives. As a queer woman who spent a decade in a hetero­normative marriage, I know how seductive the call of that particular “good life” can be; I also know the liberation of building something new. Max well’s book holds lessons for all readers about ac­­knowledging, and then escaping, the structures that ensnare us.

Carson and Freeman found the way through their decidedly queer, deeply romantic, long-­lasting love. Even when they were apart, they imagined themselves together. As Freeman writes during one of these spells: “You and I have been walking on the Head in the moonlight. Do you remember the night we lay there in that lovely light? I told you you looked like alabaster. You did. How happy we were then.”

Cover of the book Rachel Carson and the Power of Queer Love

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Buildings Are Turning to 'Ice Batteries' for Sustainable Air Conditioning

Buildings in the U.S. are turning to ice batteries for air conditioning — a technology that freezes water into ice at night when electricity is cheap and lets it thaw during the day to cool indoor spaces

Every night some 74,000 gallons (280,000 liters) of water are frozen at Norton Audubon Hospital in Louisville, Kentucky. The hospital used to get all of its air conditioning from a conventional system found in most U.S. buildings, but now 27 tanks of ice sustain a network of cold-water pipes keeping operating rooms at safe temperatures and patients comfortable. This type of thermal energy storage, also known as ice batteries, is being added to buildings in the U.S. for its ability to provide cool air without releasing planet-warming emissions. These systems cut electricity usage and lower the strain on the grid. With rising temperatures and the growing demand for electricity in the U.S., ice thermal energy storage offers a sustainable option for cooling buildings. Trane Technologies, a company that makes heating and cooling equipment, says it has seen a growing demand for this technology over the past few years. Its ice batteries are mostly used in schools as well as commercial and government buildings. Nostromo Energy, another company that makes ice batteries, is pursuing customers among energy-intensive data centers that have high cooling demands. Smaller systems are also made for homes by companies such as Ice Energy. Tanks of ice thaw to create air conditioning Ice thermal energy storage technology varies between manufacturers, but each follows a similar concept: At night when electricity from the grid is at its cheapest, water is frozen into ice that thaws the next day to cool the building. The ice chills water that is circulating through pipes in the building, absorbing heat from the rooms and creating a cooling effect. Air cooled by the system is then pushed through vents. Norton Audubon Hospital uses a Trane ice battery system. Trane said its ice batteries are often used alongside traditional air conditioning, and the ice-based cooling is used to lower energy costs during peak demand times. The traditional AC components are typically left in place or downsized when ice batteries are added.The stored ice doesn't require energy to thaw, which reduces the strain on the grid and minimizes the building’s electricity usage, ultimately lowering monthly bills.“Storing energy for further uses is where we’re going with the future of the grid,” said Ted Tiffany, senior technical lead at the Building Decarbonization Coalition. He said access to air conditioning is a major public health need that is being exacerbated by a warming planet, and ice batteries are a sustainable way to address health risks associated with extreme heat.Energy costs at Norton Audubon were $278,000 lower for the first year the ice battery system was in operation after it was installed 2018. The hospital estimates that the system and other energy-saving measures have saved it nearly $4 million since 2016. “The technology has been awesome for us,” said Anthony Mathis, a Norton Healthcare executive who oversees sustainability. He said he receives inquiries from other building operators about the technology and thinks more facilities will adopt it as awareness grows. Using ice to meet growing energy demands Experts on sustainable energy say ice thermal energy storage is among the options commercial buildings can use to reduce electricity demand or store excess energy. Some commercial buildings use lithium batteries, which can store excess solar or wind energy that are available intermittently. Dustin Mulvaney, environmental studies professor at San Jose State University, said ice batteries are a sensible option for health care settings and senior homes because lithium batteries can pose a fire risk.Manufacturers also see opportunities in data centers, which are increasing in number to support artificial intelligence and have high energy and cooling needs. A December report from the Department of Energy found that data centers consumed more than 4% of the electricity in the country in 2023 and that number could grow up to 12% by 2028. “Data centers are very energy-hungry and about 30% to 40% of their energy use is for cooling … that’s where a solution like ours could really help,” said Yoram Ashery, CEO of Nostromo Energy. Nostromo Energy said it is discussing deals to install its systems with several large data center operators, but declined to provide further details. Its ice battery technology is also used at the Beverly Hills Hotel in California.California is currently the biggest market for this technology because the grid there uses a lot of solar power during the day but switches to polluting energy sources such as natural gas after the sun sets. Ice batteries can be used for air conditioning in the late afternoon and evening instead of drawing from the grid.“A lot of utilities are really interested in this type of load-shifting technology,” said Joe Raasch, chief operating officer at Ice Energy, another ice thermal energy storage company. He said summer is typically the most expensive time for utilities to operate because of the air conditioning demand. “It’s really great technology that the grid really needs because so much of the future electric load is driven by cooling,” said Raasch.The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.Photos You Should See – Sept. 2025

From Composting to Solar Panels, NFL Stadiums Are Working to Be More Sustainable

Several NFL stadiums in the U.S. are among the most sustainable sports venues in the world because of their solar panels, rainwater collection systems and on-site composting and recycling programs

PHILADELPHIA (AP) — A wall of solar panels towered above a sea of green football jerseys as people filed into Lincoln Financial Field in Philadelphia for a recent Eagles home game. Inside, some fans snapped photos with an oversized Lombardi Trophy made out of recycled plastic collected from the stadium while others strolled to their seats carrying beverages in recyclable aluminum cups. “These are real nice cups,” said Tre Simon, a fan who was impressed at how cold the aluminum cup kept his drink. “Keep this going ... I think it’s perfect.” Stadium staff manually sort recyclables, and an on-site compactor crushes aluminum so the metal can be sold for recycling. The Linc recycled 18 tons of aluminum in 2024 and reinvested the money into the stadium’s sustainability program.The venue is among several NFL stadiums, also including those in Atlanta and Santa Clara, that have made strides in lowering their carbon footprints by installing solar panels and creating composting and recycling programs. Powering jumbotrons, bright lights and air conditioning requires huge amounts of energy, which can take its toll on the environment. Experts said the moves are a step in the right direction and encourage fans of the most-watched sport in the United States to try similar approaches at home. “You always want to root for a team that’s doing good by the environment and the community,” said Brendan Gee, an Eagles fan at another home game. “Why not recycle when you can, and solar panels are pretty cool I guess,” said Jakub Dzafic, another Eagles fan, who added: “Any NFL, NHL, NBA, MLB team should try and do that when they can." Solar panels and energy credits Lincoln Financial Field is considered a leader in venue sustainability. The solar panels produce about 40% of the stadium's energy annually and renewable energy credits are purchased to offset the rest, said Norman Vossschulte, the Eagles' vice president of fan experience and sustainability. “Our hope is that our efforts will inspire our fans to do the same and take some of their own actions. If we all did something, I think it’d make a big difference,” Vossschulte said.Large sporting events can produce a lot of waste and consume massive amounts of energy. Asked whether a stadium can ever be truly sustainable, Tony Lamanna, construction management professor at Arizona State University, said “every bit counts. " "I don’t think you necessarily have to be net zero to be making an impact,” he said. Lamanna said stadium sustainability encompasses both how the venue reduces its own footprint and how it influences fans' habits. “If you can model the right actions to the 80,000 fans or however many you have in your stadium, think of the impact," he said. Keeping waste out of landfills Mercedes-Benz Stadium, home to the Falcons in Atlanta, became the first professional sports stadium internationally to achieve a Total Resource Use and Efficiency Platinum certification for diverting 90% or more of its waste from landfills. “I’d say 98% of what you get out of a concession or point of sale is compostable,” said Adam Fullerton, the stadium's vice president of operations. The stadium has a garden that grows fruits and vegetables used by the culinary team, a 680,000-gallon (2,574,080 liter) cistern that collects rainwater that is used for irrigation and 4,000 solar panels. At games, fans who are spotted recycling can be featured on the stadium video board and win a signed jersey. Fullerton said fans seek out the sustainability team in hopes of being spotted.“Start small and at least start doing something,” is Fullerton’s advice for venues that are interested in becoming more sustainable. He said it costs about 10 cents per fan who attend events to run the zero waste program. “In the grand scheme of things, that’s pretty cheap,” he said.Waste created by tailgating outside the stadium remains a challenge because the parking lots can be outside the scope of the stadium’s waste management program. “It’s really difficult to control what a fan brings with them” to a tailgate, said Fullerton.Fans can practice sustainability and minimize tailgate waste by packaging food and beverages in reusable containers and placing all waste and recyclables in their corresponding bins, taking public transit and adjusting home thermostats when they leave to save energy and money. How sustainable marketing can lead to behavior changes The visibility of stadium sustainability initiatives leads to a sense of group identity and increases the likelihood that fans will adopt that mindset as their own, said Karen Winterich, professor of sustainability and marketing at the Pennsylvania State University.“One big thing we know about any sort of behavior change, and that includes sustainable behaviors, is that consumers are really motivated by identity, social norms and social pressures,” she said. When everyone puts their can into a stadium recycling bin, it increases the odds they'll do so at home. Climate change and renewable energy, especially solar and wind, are topics that are highly politicized. “I think it’s really strategic by the NFL … they’re talking about it for the benefits, but not in a polarizing way,” said Winterich. She said a strategy that often works to get people on board with sustainability is highlighting the benefits of on-site energy usage and how the local environment benefits from less pollution, composting and recycling. NFL Green, the league’s sustainability program, aims to leave "a green legacy in the communities we visit,” said Anna Isaacson, the league's senior vice president of social responsibility. For major events such as the Super Bowl, NFL Green hosts community feedback sessions that have inspired efforts such as the league financially supporting a coastal wetland project in Louisiana, where the 2025 Super Bowl was held. The next Super Bowl will be held at the Levi’s Stadium in Santa Clara, California. Some of the stadium’s sustainable initiatives include 1,162 solar panels, a rooftop garden that yields about 10,000 pounds of crops annually, and recycling and composting 70% of all materials. “The Bay Area is our home and it’s a unique place with tons of natural beauty. So our goal is to keep our community clean, not just for now, but for the future,” said Francine Melendez Hughes, executive vice president and general manager of Levi’s Stadium, home of the San Francisco 49ers.The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.Photos You Should See – Sept. 2025

A beacon of light

A lantern created in the Design Intelligence Lab creates sustainable alternatives for consumer electronics.

Placing a lit candle in a window to welcome friends and strangers is an old Irish tradition that took on greater significance when Mary Robinson was elected president of Ireland in 1990. At the time, Robinson placed a lamp in Áras an Uachtaráin — the official residence of Ireland’s presidents — noting that the Irish diaspora and all others are always welcome in Ireland. Decades later, a lit lamp remains in a window in Áras an Uachtaráin.The symbolism of Robinson’s lamp was shared by Hashim Sarkis, dean of the MIT School of Architecture and Planning (SA+P), at the school’s graduation ceremony in May, where Robinson addressed the class of 2025. To replicate the generous intentions of Robinson’s lamp and commemorate her visit to MIT, Sarkis commissioned a unique lantern as a gift for Robinson. He commissioned an identical one for his office, which is in the front portico of MIT at 77 Massachusetts Ave.“The lamp will welcome all citizens of the world to MIT,” says Sarkis.No ordinary lanternThe bespoke lantern was created by Marcelo Coelho SM ’08, PhD ’12, director of the Design Intelligence Lab and associate professor of the practice in the Department of Architecture.One of several projects in the Geoletric research at the Design Intelligence Lab, the lantern showcases the use of geopolymers as a sustainable material alternative for embedded computers and consumer electronics.“The materials that we use to make computers have a negative impact on climate, so we’re rethinking how we make products with embedded electronics — such as a lamp or lantern — from a climate perspective,” says Coelho.Consumer electronics rely on materials that are high in carbon emissions and difficult to recycle. As the demand for embedded computing increases, so too does the need for alternative materials that have a reduced environmental impact while supporting electronic functionality.The Geolectric lantern advances the formulation and application of geopolymers — a class of inorganic materials that form covalently bonded, non-crystalline networks. Unlike traditional ceramics, geopolymers do not require high-temperature firing, allowing electronic components to be embedded seamlessly during production.Geopolymers are similar to ceramics, but have a lower carbon footprint and present a sustainable alternative for consumer electronics, product design, and architecture. The minerals Coelho uses to make the geopolymers — aluminum silicate and sodium silicate — are those regularly used to make ceramics.“Geopolymers aren’t particularly new, but are becoming more popular,” says Coelho. “They have high strength in both tension and compression, superior durability, fire resistance, and thermal insulation. Compared to concrete, geopolymers don’t release carbon dioxide. Compared to ceramics, you don’t have to worry about firing them. What’s even more interesting is that they can be made from industrial byproducts and waste materials, contributing to a circular economy and reducing waste.”The lantern is embedded with custom electronics that serve as a proximity and touch sensor. When a hand is placed over the top, light shines down the glass tubes.The timeless design of the Geoelectric lantern — minimalist, composed of natural materials — belies its future-forward function. Coelho’s academic background is in fine arts and computer science. Much of his work, he says, “bridges these two worlds.”Working at the Design Intelligence Lab with Coelho on the lanterns are Jacob Payne, a graduate architecture student, and Jean-Baptiste Labrune, a research affiliate.A light for MITA few weeks before commencement, Sarkis saw the Geoelectric lantern in Palazzo Diedo Berggruen Arts and Culture in Venice, Italy. The exhibition, a collateral event of the Venice Biennale’s 19th International Architecture Exhibition, featured the work of 40 MIT architecture faculty.The sustainability feature of Geolectric is the key reason Sarkis regarded the lantern as the perfect gift for Robinson. After her career in politics, Robinson founded the Mary Robinson Foundation — Climate Justice, an international center addressing the impacts of climate change on marginalized communities.The third iteration of Geolectric for Sarkis’ office is currently underway. While the lantern was a technical prototype and an opportunity to showcase his lab’s research, Coelho — an immigrant from Brazil — was profoundly touched by how Sarkis created the perfect symbolism to both embody the welcoming spirit of the school and honor President Robinson.“When the world feels most fragile, we need to urgently find sustainable and resilient solutions for our built environment. It’s in the darkest times when we need light the most,” says Coelho. 

World Tourism Day 2025 Focuses on Sustainable Transformation

Today marks World Tourism Day, held every September 27 to highlight tourism’s role in economies and communities worldwide. This year’s theme, “Tourism and Sustainable Transformation,” points to how the industry can drive positive changes while protecting environments and cultures. The United Nations established this day in 1980 to mark the adoption of its tourism organization’s […] The post World Tourism Day 2025 Focuses on Sustainable Transformation appeared first on The Tico Times | Costa Rica News | Travel | Real Estate.

Today marks World Tourism Day, held every September 27 to highlight tourism’s role in economies and communities worldwide. This year’s theme, “Tourism and Sustainable Transformation,” points to how the industry can drive positive changes while protecting environments and cultures. The United Nations established this day in 1980 to mark the adoption of its tourism organization’s statutes. It encourages people to think about travel’s impact, from job creation to cultural exchanges. In 2025, the focus turns to making tourism more inclusive and resilient, especially after recent global challenges. Malaysia hosts the main events in Melaka, where discussions center on turning tourism into a force for good. Leaders from around the world gather to share ideas on sustainable practices, like reducing carbon footprints and supporting local economies. Here in Costa Rica, the day aligns with the 70th anniversary of the Instituto Costarricense de Turismo (ICT). The country uses this moment to showcase its approach to tourism, built on the “Pura Vida” philosophy. Officials emphasize strategies that balance growth with conservation, drawing on Costa Rica’s reputation for eco-friendly travel. Costa Rica sees over two million visitors each year, with numbers climbing steadily. The ICT leads efforts to promote responsible tourism, such as certifications for businesses that prioritize sustainability. This includes protecting national parks, beaches, and wildlife areas that attract people from all over. Local celebrations include events across the country. In San José, talks and exhibits highlight how tourism supports rural communities. Coastal areas like Guanacaste and the Caribbean side host activities that connect visitors with local traditions, from coffee tours to sea turtle conservation projects. The government views tourism as a key economic driver, employing thousands and contributing to GDP. Recent data shows a rebound in arrivals, with Europeans and North Americans leading the way. Efforts to diversify offerings, like adventure sports and wellness retreats, help spread benefits beyond popular spots. Challenges remain, though. Climate change affects vulnerable areas, prompting calls for better infrastructure and policies. As elections approach, candidates discuss expanding tourism while addressing overcrowding and environmental strain. In the broader region, countries like Mexico and Brazil also mark the day with initiatives. Mexico promotes cultural heritage sites, while Brazil focuses on Amazon preservation. These efforts reflect a shared push toward tourism that benefits everyone involved. For those of us in Costa Rica, today offers a chance to reflect on travel’s value. Simple actions, like choosing eco-certified hotels or supporting local artisans, make a difference. The day reminds us that thoughtful tourism can foster connections and preserve what makes places special. Looking ahead, the industry aims for transformation that includes technology and community involvement. Tools like apps for low-impact travel and partnerships with indigenous groups show progress. The post World Tourism Day 2025 Focuses on Sustainable Transformation appeared first on The Tico Times | Costa Rica News | Travel | Real Estate.

Destinations Hit by Natural Disasters Need Tourists Back—but Maybe Not in the Same Way as Before

Places like Maui and Asheville, North Carolina, rebuilding after wildfires and hurricanes, are doing so with a mind to sustainable tourism

Destinations Hit by Natural Disasters Need Tourists Back—but Maybe Not in the Same Way as Before Places like Maui and Asheville, North Carolina, rebuilding after wildfires and hurricanes, are doing so with a mind to sustainable tourism Shoshi Parks - History Correspondent April 14, 2025 8:00 a.m. People gather on Kaanapali Beach, a popular tourist destination near Lahaina, Hawaii, in August 2024. Mario Tama/Getty Images When wildfires engulfed the Hawaiian island of Maui’s historic downtown Lahaina in August 2023, Kohola Brewery was caught in their flames. The facility and taproom were completely destroyed, along with the core of the town’s Front Street. It took the beer’s producers only five months to begin brewing again—this time with borrowed equipment and space at Kona Brewing Hawaii. But returning to Lahaina to rebuild was out of the question. Instead, they opened a new taproom in Wailea about 30 miles from the original, “a pivot to brick-and-mortar” that allowed them to serve food for the first time but not to resume brewing on their own, says Isaac Bancaco, vice president of operations at Kohola. In its original form, the brewery’s taproom did business with the nearly three million tourists who visited Maui each year. Last year, that number was down by almost a quarter. The Kohola Brewery taproom and restaurant is one of many businesses ready to welcome visitors back to Maui—but are they ready to return? Buildings smolder days after a wildfire gutted Lahaina in August 2023. Robert Gauthier/Los Angeles Times via Getty Images The planet is at a climate crossroads. Natural disasters are increasing so much in frequency and intensity that even places once believed to be insulated from the worst of what’s to come—the cool, wet Pacific Northwest, for example—are experiencing greater effects from wildfire, storms, flooding, landslides and drought. These events devastate local communities not just as the tragedy unfolds but in its aftermath. Those with diverse economies can be somewhat nimble in their recovery. Houston, which was devastated by Hurricane Harvey in 2017, bounced back more quickly than expected because its economy was split among a wide variety of industries, including health care, aerospace, shipping, manufacturing and technology. Those sectors that couldn’t immediately resume business were balanced out by those that could. But when a community is dependent on a single industry, rebuilding can be much harder. This is especially true when tourism is the primary—or in some cases the only—economic driver. “When the economy is very much reliant on one industry and that industry fails, it’s very vulnerable,” says Paloma Zapata, CEO of Sustainable Travel International, an organization working to help the global travel industry strengthen its climate resilience. Heavy rains from Hurricane Helene caused record flooding and damage on September 28, 2024 in Asheville, North Carolina. Melissa Sue Gerrits/Getty Images Tourism destinations hit by natural disasters need visitors in order for local people and businesses to survive. But important questions underlie tourists’ return: Is restoring the tourism status quo the best future for a destination that’s been impacted by natural disaster? Would it be better for local communities and environments if a pre-disaster form of tourism never returned at all? The answer is complicated. “Typically, a destination that relies on tourism is not going to stop relying on tourism just because of a natural disaster,” says Zapata. But natural disasters can act as a pivot point for both overdeveloped places and tourists to re-evaluate the sustainability of their behavior. Destinations dependent on tourism need visitors to return, but “there needs to be a balance between economic development, conservation, community well-being and the visitor experience,” she continues. In the United States alone, several popular tourism destinations are in varying stages of recovery following calamitous natural disasters. In August 2023, the fifth-deadliest wildland fire in U.S. history erupted on the Hawaiian island of Maui. High winds drove the flames from the hills to the sea, destroying more than 2,200 structures in and around the historic district of Lahaina, and taking more than 100 lives. In September 2024, the Blue Ridge Mountain town of Asheville, North Carolina, suffered extreme flooding due to Hurricane Helene, which dropped around 14 inches of rain—40 percent of the city’s annual rainfall—in just three days. Mudslides and cresting rivers there destroyed around 2,300 structures. Then, this January, wildfires ripped across drought-affected brush and forestland in Los Angeles, destroying entire neighborhoods and causing an estimated $250 billion in damages. Residents of Asheville view damage to the Arts District downtown after Hurricane Helene. Melissa Sue Gerrits/Getty Images These events are nothing short of catastrophic for local communities, but the way they are portrayed in the media often doesn’t fully reflect what’s happening on the ground, according to Victoria Isley, president and CEO of Explore Asheville. Disaster coverage creates “global impressions that are very difficult to combat,” she says, like the idea that local infrastructure no longer exists. “There are many places, like downtown Asheville, that visibly look like nothing ever happened,” says Isley, six months after Helene. “The majority of our restaurants, breweries and music venues are open downtown, in South Asheville and in North Asheville. Almost all of our hotels are open. Our airport has been functional the entire time, and half of a brand-new terminal will open this summer.” Even many of the small mountain towns around Asheville that were hit hard by the storm—including Spruce Pine, for instance, which has one of the only mines on Earth for the high-purity quartz used in electronics, solar panels and the chips that power artificial intelligence—were back to work within weeks. Still, in the months following Hurricane Helene, estimates that Asheville’s tourism industry would experience a 70 percent decline in the last quarter of 2024—a loss of more than $584 million in revenue—circulated through the news cycle. By the end of February 2025, it was actually the opposite that had occurred, with a 4 percent increase in visitors from pre-Helene numbers. In Maui, while some of the island’s celebrity homeowners initially discouraged visitors from returning, the region was welcoming people back two months after the wildfires, says Kalani Kaʻanāʻanā, chief stewardship officer at the Hawaii Tourism Authority. Outside the core of historic Lahaina, which centered on the ocean-facing Front Street, the region today appears virtually untouched by the disaster, and “many Lahaina businesses have reopened or relocated,” Kaʻanāʻanā says. Even so, the island has struggled to attract the same volume of visitors as it once did. The University of Hawaii Economic Research Organization predicts that Maui will have almost 400,000 fewer tourists in 2025 than the 2.97 million it received in 2022, and half a million fewer than pre-pandemic levels in 2019. Maui will have almost 400,000 fewer tourists in 2025 than the 2.97 million it received in 2022. Mario Tama/Getty Images “Lower visitor numbers continue to affect local businesses and, by extension, our communities,” continues Kaʻanāʻanā. With around 80 percent of the region’s economy rooted in tourism, the slow recovery has resulted in the need for many families to relocate to other islands or the continental U.S. just to survive. The entire Maui County, which includes the island of Maui and two neighboring islands with small populations, Molokai and Lanai, employs fewer than 20,000 people in its two second-largest industries, retail trade and health care and social assistance. Recent data indicates that while Maui’s health care, construction and educational services industries are slowly growing, they remain only a small fraction of the economy overall. While economic diversification could help to build Maui’s resilience, the reality is that “usually tourism-dependent economies are dependent to tourism because they don’t have a choice,” says CB Ramkumar, vice chair of the Global Sustainable Tourism Council. If visitors do not return, the entire community would collapse. Ironically, because tourism is a major driver of carbon emissions and human-caused climate change, restoring high numbers of visitors could also have a similarly negative impact on the community in the long run. It’s a “dual issue,” Ramkumar says. It’s important for destinations to give serious thought to the kind of tourism they want back following a natural disaster, says Zapata. “There’s always going to be support from governments to ‘build back better,’ but most of the cost is going to come from the [business] owners’ pockets.” It’s unfortunately true that some of the infrastructural challenges hotels and other businesses face after a disaster are due to the corners they cut to keep costs to a minimum in the first place. “It’s going to take a big effort first with infrastructure, the opportunity to build more renewable energy sources and use more innovative materials, and also [with the type of tourists] you target,” Zapata continues. In the Caribbean, for example, restoring mangrove swamps and relocating businesses unwisely established in their footprint is likely to make a destination more ecologically resilient and better able to withstand disasters in the future. “Looking at a higher-value, lower-impact model for any destination [while simultaneously] diversifying the economy are really the keys to being able to withstand when a natural disaster comes,” says Zapata. Even when a destination has a plan for sustainable recovery post-disaster, though, following it is not always so simple. Some places grow much faster than anticipated. In Curaçao, for example, where Zapata worked on the carrying capacity of the island’s tourism in the years following extreme flooding from 2010’s Hurricane Tomas, it took only two years for the number of visitors to arrive that they expected at the end of five years, “causing, of course, infrastructure pressure but also societal pressure” in sectors like the housing market, she says. “They have to handle their growth now or they’re going to have more problems.” As Ramkumar puts it, “It’s like water gushing down a mountain. You’ve got to build the banks of the river so that the water doesn’t go flood the whole place and nobody wins.” It’s a lesson in sustainability that Hawaii is taking to heart. “Maui’s approach to tourism is evolving,” says Kaʻanāʻanā. “We’re promoting and supporting programs that amplify community voices and engage visitors in cultural preservation and environmental protection, such as tree-planting initiatives and cultural education. Community input and environmental considerations will continue to shape Maui’s tourism future.” Beachfront homes burned in Malibu, California, as wildfires caused damage and loss throughout the Los Angeles region in January 2025. Mario Tama/Getty Images Reimagining the types of experiences available to visitors and establishing guidelines for them can also help destinations to weed out (some) of those who have little interest in respecting the places and people they visit. Increasingly, says Ramkumar, “there is a whole class of tourists who are willing to go to a place just to help others because that experience of giving is enriching in itself.” Individual travelers have a responsibility to consider their own carbon footprint and the types of businesses and tours they are willing to invest in. If, according to Sustainable Travel International’s carbon calculator, it produces 1.01 metric tons of carbon dioxide to fly round-trip from San Francisco to Maui, each visitor adds to the island’s ecological fragility unless they also do things like offset their emissions, support carbon-neutral businesses and contribute through voluntourism. Currently, visitors to Maui can assist in restoring and preserving the island’s cultural and archaeological sites with Maui Cultural Lands or participate in cleanup events and invasive species removal with Malama Maui Nui. Those headed to Asheville can help with debris removal and rebuilding projects through All Hands and Hearts and the United Way of Asheville and Buncombe County, while Los Angeles visitors can volunteer with L.A. Works to repair homes, assemble food packages and organize clothes for survivors. “Anywhere we go we should leave the places better than how we found them,” says Zapata. Isley in Asheville agrees. Locals hope “visitors and travelers take to heart where they are visiting and how they are visiting,” she says. “Going from recovery to revival, the grit and the guts of Appalachia has always been there, and I think that’s just shining brighter after the storm.” Planning Your Next Trip? Explore great travel deals A Note to our Readers Smithsonian magazine participates in affiliate link advertising programs. If you purchase an item through these links, we receive a commission.

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