This “important film,” as described by Paul McCartney, addresses how, due to quintupling of meat consumption since 1960 in the West–where cardiovascular disease and cancer are epidemic, 65 billion land animals are slaughtered every year and 30% of all grain is fed to those animals while globally 1.8 billion people suffer starvation. The director spent 3 years traveling throughout Europe, India, and the United States to research dietary lifestyles. Meeting with expert physicians, nutritionists, veterinarians, behavioral scientists, activists, agronomists and farmers led to one solution, a simple one that restored our own health and the health of our planet: Food Matters, You Matter!
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