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Fossil fuel firms among biggest spenders on Google ads that look like search results

News Feed
Wednesday, January 5, 2022

Advertisers pay for their ads to appear on the search engine when a user queries certain terms. The ads are appealing to businesses because they are very similar in appearance to search results: more than half of users in a 2020 survey reported they could not tell the difference between a paid-for listing and a normal Google result.


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