Fossil fuel firms among biggest spenders on Google ads that look like search results

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Wednesday, January 5, 2022

Advertisers pay for their ads to appear on the search engine when a user queries certain terms. The ads are appealing to businesses because they are very similar in appearance to search results: more than half of users in a 2020 survey reported they could not tell the difference between a paid-for listing and a normal Google result.

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