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Big Oil spent $10 million on Facebook ads last year — to sell what, exactly?

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Thursday, August 5, 2021

A new report makes the case that the oil and gas industry is trying to sell you a story — one that casts these companies as paragons of sustainability and seeks to delay policies that would address climate change. Last year, the oil and gas industry spent at least $9.6 million on ads on Facebook’s U.S. platform, according to an analysis by the think tank InfluenceMap. Just over half of this spending came from one company, ExxonMobil. “The oil and gas industry is engaging in this really strategic campaign using social media and the tools available, particularly these targeting tools on Facebook, to reach a really broad audience pretty easily,” said Faye Holder, program manager at InfluenceMap.

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